Citizen Joins SFC as Official Timing Partner

(DALLAS, TX April 8, 2026): Sport Fishing Championship (SFC) today announced a multi-year partnership with Citizen to be the Official Timing Partner of the league. The partnership strengthens Citizen’s integration across SFC’s competition, broadcast, and fan engagement platforms.

As part of the agreement, Citizen will highlight its Promaster collection of professional-grade sports watches that offer the highest levels of functionality and endurance in the air, on land and at sea. The partnership will feature the introduction of custom broadcast segments highlighting key competitive moments throughout tournament coverage, including the “Citizen Promaster Catch of the Week,” and a newly designated Citizen Trophy will be presented to the winner of each SFC regular season tournament.

“This partnership with Citizen is incredibly meaningful for SFC as the league progresses year over year,” said Mark Neifeld, CEO & Commissioner of SFC. “Citizen shares our commitment to precision, performance, and innovation, and their investment in our sport, our anglers, and our fans plays an important role in elevating the entire competitive landscape.”

Citizen will be prominently featured across SFC media assets, alongside broader brand visibility targeting SFC’s growing national audience. 2026 marks 50 years of Eco-Drive innovation, the brand's proprietary technology that converts any light to power a watch, eliminating the need for disposable batteries. As part of the partnership, the brand will showcase this leadership through national broadcast commercials, in-show integrations, on-site branding, and VIP hospitality experiences for Citizen customers and retail partners at select tournament destinations.

“We believe in the growth of SFC and the passionate audience it continues to attract,” said Eric Horowitz, Managing Director of Citizen. “The partnership between Citizen and SFC reflects a shared commitment to performance and innovation and a deep respect for the professionals who push the sport forward. We’re proud to showcase our Promaster collection and leadership in Eco-Drive movement technology while supporting SFC’s continued expansion and momentum.” 

“Citizen is an integral partner in how we deliver value across our platform, from broadcast integration to on-site engagement,” said Mike Pine, Chief Revenue Officer of SFC. “This multi-faceted partnership allows Citizen to connect authentically with our audience while supporting the continued growth of the league.”

With this agreement, Citizen and SFC will work together to enhance the visibility of competitive sport fishing while delivering premium experiences for fans, partners, and participants alike.

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About Sport Fishing Championship: Founded in 2021, Sport Fishing Championship (SFC) is a competitive sportfishing league of 16 professional angling clubs, competing internationally across North America. SFC's celebrity-driven club ownership table includes accomplished athletes and entertainers such as Scottie Scheffler, Austin Dillon, Raheem Mostert, Talor Gooch, Harold Varner III, Ben Simmons and Brian Kelley. SFC aspires to grow the sport by focusing on engaging fans through innovation and building community.

About Citizen: CITIZEN WATCH is a true manufacture d'horlogerie with the capabilities to carry out the entire watch manufacturing process in-house, from creating a watch's individual components to its final assembly and adjustment. The company operates in more than 140 countries and regions around the world. Since its founding in 1918, CITIZEN has held the belief of "Better Starts Now" — that is, no matter who you are and what you do, it is always possible to make something better, and now is the time to start doing it. Sharing this belief, we began making mechanical watches, invented and improved technologies and explored the future of watches such as our proprietary light-powered Eco-Drive technology.