SFC Announces Strategic Technology Partnership with Albright Group

DALLAS, TX (TUESDAY, MAY 26, 2026): Sport Fishing Championship (SFC) today announced a new strategic technology partnership with Albright Group, a leading innovator in connected technology infrastructure, media integration, and next-generation digital solutions.

The partnership brings together two forward-thinking organizations committed to advancing the future of connected sports, fan engagement, media experiences, and technology-driven innovation.

“This partnership represents another major step forward in the evolution of our league’s ecosystem,” said Mark Neifeld, SFC Commissioner & CEO. “As we continue building the future of sportfishing through innovation, storytelling, and technology, Albright Group brings tremendous expertise and vision to help us enhance the experience for anglers, fans, sponsors, and tournament partners worldwide.”

Through the collaboration, SFC and Albright Group will work together to develop and enhance connected venues, live event technology, integrated media platforms, analytics capabilities, connectivity solutions, and immersive fan experiences designed to elevate competitive sportfishing both on and off the water.

Albright Group is widely recognized for delivering advanced technology and infrastructure solutions across media, entertainment, sports, and enterprise sectors, with a focus on connectivity, systems integration, digital transformation, and operational excellence.

“We are excited to partner with SFC as they continue redefining what’s possible within sportfishing,” said Michael Toto, Founder and CEO of Albright Group. “Together, we see tremendous opportunities to create smarter, more connected experiences that bring fans closer to the action while helping modernize the infrastructure and technology that powers the sport.”

The partnership aligns with SFC’s broader vision of expanding the reach and accessibility of competitive sportfishing through innovative media distribution, live content experiences, and advanced technology integrations.

“We believe the future of sports and live entertainment is rooted in connectivity, real-time data, and immersive digital experiences,” said Tim Stevens, Co-Founder and CTO of Albright Group. “SFC is building an innovative platform uniquely positioned to lead the evolution of sportfishing, and we’re excited to help architect the technology that will support its continued growth and fan engagement initiatives.”

The SFC and Albright partnership begins this week as the league enters week three of its Atlantic Division Schedule. The SFC Carrier Cup, presented by HUK is a three-day event taking place May 29–31 aboard the historic USS Yorktown at Patriots Point Naval & Maritime Museum in Charleston, South Carolina. Diamond-selling country music superstar Brian Kelley headlines the “America250 Summer Kickoff Concert” on Friday, May 29 from the flight deck of the USS Yorktown.

“Technology continues to play an increasingly important role in how fans engage with sports and live events,” said Mike Pine, Chief Revenue Officer of Sport Fishing Championship. “Working alongside Albright Group allows us to accelerate new opportunities across connectivity, analytics, sponsorship activation, and fan engagement while continuing to deliver premium experiences for our partners and audience.”

About Sport Fishing Championship: Founded in 2021, Sport Fishing Championship (SFC) is a competitive sportfishing league of 16 professional angling clubs, competing internationally across North America. SFC's celebrity-driven club ownership table includes accomplished athletes and entertainers such as Scottie Scheffler, Austin Dillon, Raheem Mostert, Talor Gooch, Harold Varner III, Ben Simmons and Brian Kelley. SFC aspires to grow the sport by focusing on engaging fans through innovation and building community.