SFC Engages Octagon to Advise on Future Media Rights Strategy
Octagon’s Media Rights Consulting division will support SFC’s next phase of content and distribution growth.
(DALLAS, TEXAS: DECEMBER 18, 2025) – Sport Fishing Championship (SFC), the premier offshore fishing competition series, has tapped Octagon to advise and lead the league’s next cycle of media rights negotiations. This collaboration marks a significant step in SFC’s long-term content and distribution strategy as the league continues to expand audience reach, elevate competitive storytelling, and provide greater value for fans, SFC’s professional angling clubs, and commercial partners.
As SFC enters its next growth phase, the organization is focused on building a robust, multi-platform media ecosystem that captures the drama, skill, and global excitement of competitive offshore fishing.
“We believe the future of competitive fishing lies in dynamic storytelling, innovative broadcast integrations, and meeting fans wherever they consume content,” said Mark Neifeld, SFC Commissioner and CEO. “With the momentum SFC has built over the last several seasons, this is the perfect moment to bring in a world-class partner to help elevate our media footprint. Octagon’s expertise, relationships, and global perspective makes them the right team to guide our next rights cycle.”
Octagon, an industry leader in sports marketing and sponsorship consulting, represents some of the largest and most high-profile brands and properties across the globe. The agencies Media Rights Consulting division advises many of the world’s top sports properties on valuation, negotiation, and long-term content planning.
Under the partnership, Octagon will support SFC in identifying distribution opportunities and structuring rights packages designed to increase visibility and deliver sustained commercial value.
“We’re excited to partner with Sport Fishing Championship at an important moment in its evolution,” said William Mao, SVP, Media Rights Consulting at Octagon. “SFC has created a compelling,competitive product with tremendous storytelling and growth potential, not to mention massive star power within its ownership ranks.”
Since its inaugural season in 2022, SFC has continued to expand its live programming, enhance broadcast production capabilities, and introduce new formats designed to showcase the sport’s elite captains, anglers, and mates. The league’s rapidly growing fan base and strong demographic profile further emphasizes the opportunity ahead as SFC evolves its content and distribution strategy.
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About Sport Fishing Championship
Founded in 2021, Sport Fishing Championship (SFC) is a competitive sportfishing league of 16 professional angling clubs, competing internationally across North America. SFC's celebrity-driven club ownership table includes accomplished athletes and entertainers such as Scottie Scheffler, Austin Dillon, Raheem Mostert, Talor Gooch, Harold Varner III and Brian Kelley. SFC aspires to grow the sport by focusing on engaging fans through innovation and building community.
About Octagon
Octagon is the preeminent integrated marketing, creative, and talent management agency in global sports and entertainment. The agency creates distinctive marketing campaigns for some of the largest brands and Fortune 500 companies across the globe and represents more than 900 of the most prominent and influential athletes, talent, and properties in the world. Octagon’s global media rights consulting division advises media rights for a comprehensive collection of the world’s largest organizations in sports and media, including the NFL, MLB, NWSL, NCAA Conferences and Universities, major broadcast and streaming networks, and a variety of other properties across five continents.